When the New York Hilton Midtown said it was dispensing with room service starting in August, it caught the attention of frequent travelers. Plenty of hotels, however, are going the opposite way - trying to turn room service into a bigger draw.
The number of hotels offering room service actually increased by 8 percent between 2011 and 2012, says Ned Barker, president of Grill Ventures Consulting Inc and spokesman on the issue for the American Hotel & Lodging Association.
"I don't see room service going away any time in the near future," says David Morgan, vice president of food and beverage for Omni Hotels & Resorts. "We would lose customers if we did not have in-room dining."
Because so many people count on room service (all 47 Omni hotels offer it), Morgan says it makes more sense to try to do it better - such as expanding and improving menus: "People are eating differently. Simply offering a Cobb salad and a chicken club isn't going to do it any longer."
In fact, some hotels are embarking on over-the-top attempts to draw guests to room service. That includes sending mixologists to your room at the Four Seasons Hotel in Chicago and the Surrey Hotel in Manhattan. At the Surrey it will cost you $60-$104 for various packages that yield four or five drinks.
Get the full story at Reuters
"I don't see room service going away any time in the near future," says David Morgan, vice president of food and beverage for Omni Hotels & Resorts. "We would lose customers if we did not have in-room dining."
Because so many people count on room service (all 47 Omni hotels offer it), Morgan says it makes more sense to try to do it better - such as expanding and improving menus: "People are eating differently. Simply offering a Cobb salad and a chicken club isn't going to do it any longer."
In fact, some hotels are embarking on over-the-top attempts to draw guests to room service. That includes sending mixologists to your room at the Four Seasons Hotel in Chicago and the Surrey Hotel in Manhattan. At the Surrey it will cost you $60-$104 for various packages that yield four or five drinks.
Get the full story at Reuters
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